Natural cosmetics
for the professional haircare and hairstyle industry
Color NH3 Technology
The full power of color, but with the minimized ammonia odour
A permanent professional cream colour that uses encapsulated ammonia: full coverage power and colour intensity with zero ammonia odour. The compound is completely water-soluble — rinsed away cleanly without residue.
No MEA, no synthetic fragrances. Dermatologically tested. Nickel tested.
46+∞
NUANCES
41 base shades with formulas for infinite custom mixes
100%
GRAY COVERAGE
Intense, vibrant colours with luminous reflections
0
IRRATATION
No itching — suitable even for the most sensitive scalps
eco
PACKAGING
100% recycled card, aluminium tube, no leaflet waste
Key Natural
Ingredients
Every shade is enriched with botanicals selected to protect hair integrity, soothe the scalp, and prolong colour brilliance through each wash
Arginine
Protects hair during oxidation, prolongs colour brilliance and pigment longevity
Bamboo Pith
Anti-inflammatory properties, high organic silicon content for structure and strength
Rosa Centifolia Hydrolate
Intense hydration, vitamin C and tannins for soothing antioxidant action
Boswellia Serrata
Frankincense — anti-inflammatory, calming for reactive and sensitive scalps
Avocado & Sweet Almond Oils
Cold-pressed — nourishing, protective, elasticising for colour-treated hair
Candy Bleach
Up to 9 tones — zero dust
A non-volatile, no-dust powder formula that is based on white clay, and natural sugar polymers. Functional actives restore vitamins, minerals, and amino acids throughout the process. Lightens up to 9 tones. Special anti-drip formula makes Candy Bleach to be an unparalleld experience for hair master.
Protecting the fiber during lightening
01
Natural Sugar Polymers
Protective action on the hair shaft, reduce breakage risk, improve elasticity, provide softening and deep conditioning throughout the process.
02
White Clay (Kaolin)
Rich in assimilable mineral salts, protective and decongestant action on the scalp, supports structural integrity throughout the lightening process.
03
Laminaria Digitata Seaweed
A superfood concentrate of minerals, trace elements, and vitamins (A, C, D, E, K, B12) that nourishes and revitalises the hair fibre.
04
Corn Proteins
Amino acids analogous to those in the hair's own structure, providing deep hydration and reducing frizz effect post-lightening.
Erbe Tintorie
92–98% botanical ingredients, pure plant colour
An innovative concentrated formula with a minimum of 92% plant extracts from leaves, flowers and roots — enriched with pure direct pigments. No oxidation, no ammonia, no resorcinol, no MEA, no SLS/SLES.
100% grey coverage in just 30–35 minutes. Intense reflections and exceptional colour longevity, strengthening the hair at every application
Seremony
Built on organic plant water and revolutionary cold-press scent extraction technology
For the hairdresser: combine products in-salon to create personalised scalp and hair rituals — from color-process rejuvenation to stand-alone detox treatments.
Seremony neurocosmetic hair and skin line is based 100% on natural ingredients
It utilizes revolutionary technology of scent extraction from plants and flowers using ultra-sound cold press and inert gas system for better extraction and preservation of scent molecules.
This lines can be used as rejuvenating component during coloring process, as stand along scalp detoxifying and health improvement for scalp, hair roots, hair shoots. Seremony is based on the fruits of naturopathy, essential oils, and botanical extracts, and plant water.
Rigenedia Suprema
Inspired by the Japanese Tea Ceremony, this circadian reconstruction ritual respects the natural rhythms of hair and scalp
For the hairdresser: a premium in‑salon reconstruction experience to position as your most exclusive service for clients seeking visible repair and long‑term hair health.
Renegedia Suprema line focuses on the progressive circadian reconstruction of natural cycles
This is circadian cosmetics line applied to professional hair-care system. RIGENEDIA SUPREMA is an innovative, eco-luxury circadian reconstruction system created for professional hairstylists, designed for clients who seek the best in terms of quality, effectiveness, and environmental responsibility.
This product employs sustainable sources of raw materials and technological extraction methods as well as environmental-friendly glass packaging that is infinitely recyclable and that preserves the active formulations of our products.
Aura Solare
A solar neurocosmetics line designed to protect and nourish hair and skin during the summer season.
For the hairdresser & colorist: the perfect retail and at-home extension of salon treatments — keeping clients' hair healthy and protected between appointments all summer long.
A treatment system that maintains the well-being and beauty of skin and hair, providing nutrients and antioxidants directly from nature
The hair is protected from the damage of dehydration, UV rays, photoaging, free radicals, salt, sand, chlorine, pollution, while the skin receives a relaxing and restorative after-sun treatment.
Floral arrangements, exotic notes, intense and energetic trails that blend with woody notes: for sun-kissed aromas!
MYVEGOXY
The experience of a spa treatment for hair and scalp
MYVEGOXI technology that amplifies the beneficial effects of MYVEG treatments thanks to the action of 98% pure oxygen.
For the hairdresser & colorist: an effortless upgrade to any existing service — from colour to reconstruction and scalp care — with results visible from the very first session.
MYVEGOXI uses the ambient air to produce oxygen at a very high concentration and increases the ability of the hair and skin to use and promote the absorption of oxygen. Results will increase during the sessions and a high degree of stability is achieved over time.
Metamorfosi
A gentle, high‑performance smoothing system at acid pH that reshapes the hair fibre while preserving its health and natural shine
For the hairdresser: a long‑lasting alternative to traditional keratin services, ideal for clients who want disciplined, frizz‑controlled hair without aggressiveness.
METAMORFOSI is a disciplining and lifting treatment system that brightens and silks the hair fiber
A high-performance but non-aggressive cosmetic formula with an acid pH, developed with special attention to the well-being of the client and the operator. Glyoxylic acid in synergy with plant complexes reacts with the hair's amino acid structure. Combined with heat, it allows the hair shaft to change shape according to hairstyle requirements, leaving it shiny and moisturised.
A unique alchemy of fruit and yeast enzymes improves the quality of the hair fibre, making it shinier and silkier. We replace part of the distilled water with a complex of food-grade aloe vera juice and lavender extract. This makes the formula base biologically active, increasing the valuable synergy with laurel extract, chamomile, pomegranate and hemp and rice proteins.
Experience
A natural home and lifestyle line that extends the MYVEG beauty ritual into everyday moments with safe botanical fragrances and care
For the hairdresser: a long‑lasting alternative to traditional keratin services, ideal for clients who want disciplined, frizz‑controlled hair without aggressiveness.
It supports daily wellbeing by engaging the sense of smell and bringing the vital energy of plants into any space.